The true creator is necessity, which is the mother of our invention.
Platon (Aristoteles)
Small is Beautiful But Size Matters!
Technology only and/or smaller units are almost incapable to generate customers or change customer´s behavior! Servicing existing markets has a higher success probability.
Start-up or Technology M&A?
If you are not able to set-up a complete end-to-end product or service that bypasses existing companies, it is advisable to transfer the Technology (IP) to a major player.
From “the winner takes it all” to “nothing at all” in IP strategy
Any IP strategy requires a consistent execution to be successful. Filing for a national patent and “downsizing” in due course of the internationalization due to high costs would mean to give away the IP to the rest of the world “for free”.
“Inneficiency” Since innovation is a Race
It is the constant progress that takes innovation out of the race. In order to stay ahead, a sharp market view has to be incorporated into the development process, which we reflect by our strategic “inneficiency” approach.